Instagram Lifestyle influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Lifestyle Parties Wedding, it may be a good idea to pitch 100 Layer Cake. Normally there are about 1.9K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of 100 Layer Cake advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @100_layercake it is approximately 0.45%.
For now 100 Layer Cake Instagram account has about 444.8K followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Lifestyle influencers are unlikely to disclose their pricing publicly. Although the cost of 100 Layer Cake influencer marketing could be calculated by Insta.Surf own formula. We expect the price of 100 Layer Cake guest post in instagram.com/100_layercake to be ~ $200.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the 100 Layer Cake engaged followers number of 120.