Who is Airbnb Travel influencer in 2022

Airbnb Travel influencer


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Airbnb influencer pricing
An approximate cost of advertising according to the Insta.Surf stats

3600 $

Instagram Travel influencer — get in touch and start an influencer marketing campaign!

Can Airbnb become your brand influencer?

First of all, if your business deals with Focus topics: Travel, it may be a good idea to pitch Airbnb. Normally there are about 18.4K likes below each of posts – only you can decide if it is an acceptable value.

A good estimation of Airbnb advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @airbnb it is approximately 0.40%.

What is Airbnb audience?

For now Airbnb Instagram account has about 4.7M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.

Airbnb advertisement price

Celebrities and top Travel influencers are unlikely to disclose their pricing publicly. Although the cost of Airbnb influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Airbnb guest post in instagram.com/airbnb to be ~ $3600.

How much traffic could I collect working with Airbnb?

We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Airbnb engaged followers number of 2160.