Instagram Pets influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Pets, it may be a good idea to pitch Animal Planet. Normally there are about 33.5K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Animal Planet advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @animalplanet it is approximately 1.07%.
For now Animal Planet Instagram account has about 3.1M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Pets influencers are unlikely to disclose their pricing publicly. Although the cost of Animal Planet influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Animal Planet guest post in instagram.com/animalplanet to be ~ $6600.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Animal Planet engaged followers number of 3960.