Instagram Media influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Media Photography Wedding, it may be a good idea to pitch BBC News. Normally there are about 25.7K likes below each of posts – only you can decide if it is an acceptable value.
A good estimation of BBC News advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @bbcnews it is approximately 0.21%.
For now BBC News Instagram account has about 12.4M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Media influencers are unlikely to disclose their pricing publicly. Although the cost of BBC News influencer marketing could be calculated by Insta.Surf own formula. We expect the price of BBC News guest post in instagram.com/bbcnews to be ~ $5000.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the BBC News engaged followers number of 3000.