Instagram Media influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Media Radio, it may be a good idea to pitch BBC Radio 1. Normally there are about 3.3K likes below each of posts – only you can decide if it is an acceptable value.
A good estimation of BBC Radio 1 advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @bbcradio1 it is approximately 0.26%.
For now BBC Radio 1 Instagram account has about 1.3M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Media influencers are unlikely to disclose their pricing publicly. Although the cost of BBC Radio 1 influencer marketing could be calculated by Insta.Surf own formula. We expect the price of BBC Radio 1 guest post in instagram.com/bbcradio1 to be ~ $600.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the BBC Radio 1 engaged followers number of 360.