Instagram Real Estate influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Real Estate, it may be a good idea to pitch BiggerPockets. Normally there are about 788 likes below each of posts – only you can decide if it is an acceptable value.
A good estimation of BiggerPockets advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @biggerpockets it is approximately 0.47%.
For now BiggerPockets Instagram account has about 173.3K followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Real Estate influencers are unlikely to disclose their pricing publicly. Although the cost of BiggerPockets influencer marketing could be calculated by Insta.Surf own formula. We expect the price of BiggerPockets guest post in instagram.com/biggerpockets to be ~ $158.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the BiggerPockets engaged followers number of 95.