Instagram Food influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Food Media, it may be a good idea to pitch Tasty. Normally there are about 40.6K likes below each of posts – only you can decide if it is an acceptable value.
A good estimation of Tasty advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @buzzfeedtasty it is approximately 0.11%.
For now Tasty Instagram account has about 38M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Food influencers are unlikely to disclose their pricing publicly. Although the cost of Tasty influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Tasty guest post in instagram.com/buzzfeedtasty to be ~ $8000.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Tasty engaged followers number of 4800.