Instagram LGBT influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: LGBT Gaming, it may be a good idea to pitch Caty. Normally there are about 1K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Caty advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @catysuewho it is approximately 1.65%.
For now Caty Instagram account has about 65K followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top LGBT influencers are unlikely to disclose their pricing publicly. Although the cost of Caty influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Caty guest post in instagram.com/catysuewho to be ~ $200.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Caty engaged followers number of 120.