Concept Art: what is it for? 2021 news at Insta.Surf

Concept Art: what is it for?


Many artists around the world draw hundreds of thousands of concepts every day. The best digital galleries are bursting with a variety of graphic content. While I was writing the two previous proposals, at least ten works were posted on one of the popular CGHUB resources. This is the flow. River. Element.

Let’s ask ourselves the question — what makes all these people generate an insane army of concepts for something? What is all this for? Who needs it?

For some artists, this is the breath they cannot live without. They need to speak out, and a sheet of paper for them is like a stage for an actor. For others, this is a challenge, a challenge in which the artist tries to prove to the rest of the world how cool he is, and how original the concepts he proposed. Someone is promoting. For some, this is a routine job, where there is a task to generate at least five sketches per hour of work, so that someone else can choose the best one. For some, it’s just a vacation. There are many more types of these artists than you might imagine, but …

… All of them have one thing in common — they create quick concepts that can allow you to determine at an early stage whether it is worth developing a chosen direction or not. Does the author or customer like it or not? Should I use a piece of the image, or should I throw it in the bin and start over. Did you manage to catch the thought prancing in your head?

In this small, they capture a lot.

Purpose of concept art

The history of the concept art that we now know from many digital portals, as usual, has its roots in the deep past. Well beyond the 1930s, when the rumored concept art term was first voiced by Walt Disney Feature Animation. Straight to the days of the first artists. Not those who painted mammoths on the rocks, but those who turned the fine arts into a separate profession.

Artists at all times made sketches before writing pictures, and, of course, without these sketches it was impossible to grow, since daily practice and study is what makes growth possible, and what makes possible the subsequent transition from quantity to quality towards new lessons and the unknown.

Thus, under the beautiful term, as is often the case, the truth is as old as the world. Likewise, there are all sorts of entities around us, covered with catchy terms being, moreover, ordinary, ancient, for a thousand years like open bicycles.

We will not try to cover what cannot be covered in this article and will focus only on concept art that can be related to games and films, in other words, concept art of the entertainment industry.

The main purpose of concept art is to create, in the shortest possible time, a sketch or model of an object, which can then be put into production. With minimal loss in time, you can select the best concept, thereby saving time and money. Because in the case of the approval of the concept, «flywheels of machines» of other specialists are launched, and in the case of the gaming industry, models, locations and other game entities are created on the basis of concepts.

In the case of the film industry, mock-ups or prototypes of real objects are beginning to be developed, such as the Titanic model, the life-size Davy Jones ghost ship used in Pirates of the Caribbean or an arcade character art. An error at the level of a concept that is incorrectly approved and put into production can result in multimillion-dollar losses. In addition, the second no less precious resource will be lost — time.

In addition to the fact that concept art saves time and allows you to cut off unnecessary things at the earliest stages, it is a powerful tool for creating the world. Without it, people who create this world will not receive a holistic view of what is being created. Because the concept in the head and the concept on paper are not the same, and the same thing. Yes, every day we see pictures in our heads, imagine something, but the head thinks in images, and we need specifics. And when we transfer this specificity to the canvas, we suddenly realize that not everything is so perfect, and that what was good in words is not at all impressive in the form of a finished concept.

Concept art Android development is an integral part of developing anything, from building a house to starting a new car development. Or maybe a popular new mobile device designed to bring the world to its knees. A special case of such a concept art will remain in the patent library for a long time, recalling the fertility of Steve Jobs.

I’ll make a reservation right away — I’m not an Apple fan, I don’t even have touch-screen devices, but at the same time I respect those who go ahead and achieve their goals. This person fully deserves it. The only thing is that such patents are a very shaky field. Having in the hands of one artist, the whole world could be patented, inch by inch outlining the existing objects and potential objects in it, the main thing is to have imagination.