Instagram Mommy influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Mommy Writing Blogging Fashion Beauty and Cosmetics, it may be a good idea to pitch Dulce Candy. Normally there are about 24.3K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Dulce Candy advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @dulcecandy it is approximately 2.13%.
For now Dulce Candy Instagram account has about 1.1M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Mommy influencers are unlikely to disclose their pricing publicly. Although the cost of Dulce Candy influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Dulce Candy guest post in instagram.com/dulcecandy to be ~ $4800.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Dulce Candy engaged followers number of 2880.