Instagram Media influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Media Cinema Entertainment, it may be a good idea to pitch Entertainment Weekly. Normally there are about 7.5K likes below each of posts – only you can decide if it is an acceptable value.
A good estimation of Entertainment Weekly advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @entertainmentweekly it is approximately 0.41%.
For now Entertainment Weekly Instagram account has about 1.8M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Media influencers are unlikely to disclose their pricing publicly. Although the cost of Entertainment Weekly influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Entertainment Weekly guest post in instagram.com/entertainmentweekly to be ~ $1400.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Entertainment Weekly engaged followers number of 840.