Instagram Media influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Media Sports, it may be a good idea to pitch ESPN. Normally there are about 170.7K likes below each of posts – only you can decide if it is an acceptable value.
A good estimation of ESPN advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @espn it is approximately 1.04%.
For now ESPN Instagram account has about 16.4M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Media influencers are unlikely to disclose their pricing publicly. Although the cost of ESPN influencer marketing could be calculated by Insta.Surf own formula. We expect the price of ESPN guest post in instagram.com/espn to be ~ $34000.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the ESPN engaged followers number of 20400.