Instagram Tourism influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Tourism, it may be a good idea to pitch Explore Minnesota. Normally there are about 3.7K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Explore Minnesota advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @exploreminnesota it is approximately 1.85%.
For now Explore Minnesota Instagram account has about 205.6K followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Tourism influencers are unlikely to disclose their pricing publicly. Although the cost of Explore Minnesota influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Explore Minnesota guest post in instagram.com/exploreminnesota to be ~ $600.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Explore Minnesota engaged followers number of 360.