Instagram Media influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Media, it may be a good idea to pitch The Tonight Show. Normally there are about 23.3K likes below each of posts – only you can decide if it is an acceptable value.
A good estimation of The Tonight Show advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @fallontonight it is approximately 0.31%.
For now The Tonight Show Instagram account has about 7.5M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Media influencers are unlikely to disclose their pricing publicly. Although the cost of The Tonight Show influencer marketing could be calculated by Insta.Surf own formula. We expect the price of The Tonight Show guest post in instagram.com/fallontonight to be ~ $4600.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the The Tonight Show engaged followers number of 2760.