Instagram Food influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Food Home Decor and Improvement, it may be a good idea to pitch Food52. Normally there are about 9.7K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Food52 advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @food52 it is approximately 0.36%.
For now Food52 Instagram account has about 2.7M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Food influencers are unlikely to disclose their pricing publicly. Although the cost of Food52 influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Food52 guest post in instagram.com/food52 to be ~ $1800.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Food52 engaged followers number of 1080.