Who is Food & Wine Food influencer in 2021

Food & Wine Food influencer

Food & Wine influencer pricing
An approximate cost of advertising according to the Insta.Surf stats

2000 $

Instagram Food influencer — get in touch and start an influencer marketing campaign!

Can Food & Wine become your brand influencer?

First of all, if your business deals with Focus topics: Food Humanities, it may be a good idea to pitch Food & Wine. Normally there are about 10.2K likes below each of posts — only you can decide if it is an acceptable value.

A good estimation of Food & Wine advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @foodandwine it is approximately 0.30%.

What is Food & Wine audience?

For now Food & Wine Instagram account has about 3.4M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.

Food & Wine advertisement price

Celebrities and top Food influencers are unlikely to disclose their pricing publicly. Although the cost of Food & Wine influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Food & Wine guest post in instagram.com/foodandwine to be ~ $2000.

How much traffic could I collect working with Food & Wine?

We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Food & Wine engaged followers number of 1200.