Instagram Food influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Food Media, it may be a good idea to pitch Food Network. Normally there are about 10.3K likes below each of posts – only you can decide if it is an acceptable value.
A good estimation of Food Network advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @foodnetwork it is approximately 0.10%.
For now Food Network Instagram account has about 10.2M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Food influencers are unlikely to disclose their pricing publicly. Although the cost of Food Network influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Food Network guest post in instagram.com/foodnetwork to be ~ $2000.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Food Network engaged followers number of 1200.