Instagram Food influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Food, it may be a good idea to pitch Gordon Ramsay. Normally there are about 73.7K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Gordon Ramsay advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @gordongram it is approximately 0.80%.
For now Gordon Ramsay Instagram account has about 9.2M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Food influencers are unlikely to disclose their pricing publicly. Although the cost of Gordon Ramsay influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Gordon Ramsay guest post in instagram.com/gordongram to be ~ $14600.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Gordon Ramsay engaged followers number of 8760.