Instagram Toys influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Toys Nature, it may be a good idea to pitch GRIMM‘S. Normally there are about 1.9K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of GRIMM‘S advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @grimmswoodentoys it is approximately 0.74%.
For now GRIMM‘S Instagram account has about 268.4K followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Toys influencers are unlikely to disclose their pricing publicly. Although the cost of GRIMM‘S influencer marketing could be calculated by Insta.Surf own formula. We expect the price of GRIMM‘S guest post in instagram.com/grimmswoodentoys to be ~ $200.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the GRIMM‘S engaged followers number of 120.