Instagram Music influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Music Writing, it may be a good idea to pitch Guinness World Records. Normally there are about 17.5K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Guinness World Records advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @guinnessworldrecords it is approximately 0.51%.
For now Guinness World Records Instagram account has about 3.5M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Music influencers are unlikely to disclose their pricing publicly. Although the cost of Guinness World Records influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Guinness World Records guest post in instagram.com/guinnessworldrecords to be ~ $3400.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Guinness World Records engaged followers number of 2040.