Instagram Media influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Media Home Decor and Improvement, it may be a good idea to pitch House Beautiful. Normally there are about 10.1K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of House Beautiful advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @housebeautiful it is approximately 0.36%.
For now House Beautiful Instagram account has about 2.8M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Media influencers are unlikely to disclose their pricing publicly. Although the cost of House Beautiful influencer marketing could be calculated by Insta.Surf own formula. We expect the price of House Beautiful guest post in instagram.com/housebeautiful to be ~ $2000.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the House Beautiful engaged followers number of 1200.