Instagram Fitness influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Fitness Food Nutrition Wellness and Nature Yoga, it may be a good idea to pitch Well+Good. Normally there are about 2.3K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Well+Good advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @iamwellandgood it is approximately 0.24%.
For now Well+Good Instagram account has about 963.5K followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Fitness influencers are unlikely to disclose their pricing publicly. Although the cost of Well+Good influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Well+Good guest post in instagram.com/iamwellandgood to be ~ $400.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Well+Good engaged followers number of 240.