Instagram Cinema influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Cinema Gaming Comics, it may be a good idea to pitch IGN. Normally there are about 30.5K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of IGN advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @igndotcom it is approximately 1.23%.
For now IGN Instagram account has about 2.5M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Cinema influencers are unlikely to disclose their pricing publicly. Although the cost of IGN influencer marketing could be calculated by Insta.Surf own formula. We expect the price of IGN guest post in instagram.com/igndotcom to be ~ $6000.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the IGN engaged followers number of 3600.