Instagram Mommy influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Mommy Music, it may be a good idea to pitch Kanika Kapoor. Normally there are about 84.2K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Kanika Kapoor advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @kanik4kapoor it is approximately 2.37%.
For now Kanika Kapoor Instagram account has about 3.6M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Mommy influencers are unlikely to disclose their pricing publicly. Although the cost of Kanika Kapoor influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Kanika Kapoor guest post in instagram.com/kanik4kapoor to be ~ $16800.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Kanika Kapoor engaged followers number of 10080.