Instagram Writing influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Writing, it may be a good idea to pitch Lena Dunham. Normally there are about 13K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Lena Dunham advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @lenadunham it is approximately 0.45%.
For now Lena Dunham Instagram account has about 2.9M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Writing influencers are unlikely to disclose their pricing publicly. Although the cost of Lena Dunham influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Lena Dunham guest post in instagram.com/lenadunham to be ~ $2600.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Lena Dunham engaged followers number of 1560.