Instagram Cinema influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Cinema, it may be a good idea to pitch Lexus. Normally there are about 38.7K likes below each of posts – only you can decide if it is an acceptable value.
A good estimation of Lexus advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @lexususa it is approximately 1.06%.
For now Lexus Instagram account has about 3.6M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Cinema influencers are unlikely to disclose their pricing publicly. Although the cost of Lexus influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Lexus guest post in instagram.com/lexususa to be ~ $7600.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Lexus engaged followers number of 4560.