Instagram Travel influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Travel Humanities, it may be a good idea to pitch Lonely Planet. Normally there are about 17.9K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Lonely Planet advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @lonelyplanet it is approximately 0.66%.
For now Lonely Planet Instagram account has about 2.7M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Travel influencers are unlikely to disclose their pricing publicly. Although the cost of Lonely Planet influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Lonely Planet guest post in instagram.com/lonelyplanet to be ~ $3400.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Lonely Planet engaged followers number of 2040.