Instagram Fitness influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Fitness Media Nutrition, it may be a good idea to pitch Men’s Health. Normally there are about 3.6K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Men’s Health advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @menshealthmag it is approximately 0.22%.
For now Men’s Health Instagram account has about 1.6M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Fitness influencers are unlikely to disclose their pricing publicly. Although the cost of Men’s Health influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Men’s Health guest post in instagram.com/menshealthmag to be ~ $600.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Men’s Health engaged followers number of 360.