Instagram Media influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Media, it may be a good idea to pitch Mercedes-Benz. Normally there are about 126.1K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Mercedes-Benz advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @mercedesbenz it is approximately 0.52%.
For now Mercedes-Benz Instagram account has about 24.3M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Media influencers are unlikely to disclose their pricing publicly. Although the cost of Mercedes-Benz influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Mercedes-Benz guest post in instagram.com/mercedesbenz to be ~ $25200.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Mercedes-Benz engaged followers number of 15120.