Instagram Toys influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Toys, it may be a good idea to pitch Need for Speed. Normally there are about 61.4K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Need for Speed advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @needforspeed it is approximately 4.17%.
For now Need for Speed Instagram account has about 1.5M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Toys influencers are unlikely to disclose their pricing publicly. Although the cost of Need for Speed influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Need for Speed guest post in instagram.com/needforspeed to be ~ $12200.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Need for Speed engaged followers number of 7320.