Instagram Racing influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Racing Photography, it may be a good idea to pitch Nissan. Normally there are about 40.3K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Nissan advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @nissan it is approximately 0.74%.
For now Nissan Instagram account has about 5.4M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Racing influencers are unlikely to disclose their pricing publicly. Although the cost of Nissan influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Nissan guest post in instagram.com/nissan to be ~ $8000.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Nissan engaged followers number of 4800.