Instagram Media influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Media, it may be a good idea to pitch The New York Times. Normally there are about 65.1K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of The New York Times advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @nytimes it is approximately 0.69%.
For now The New York Times Instagram account has about 9.6M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Media influencers are unlikely to disclose their pricing publicly. Although the cost of The New York Times influencer marketing could be calculated by Insta.Surf own formula. We expect the price of The New York Times guest post in instagram.com/nytimes to be ~ $13000.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the The New York Times engaged followers number of 7800.