Instagram Media influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Media Fashion Lifestyle Beauty and Cosmetics, it may be a good idea to pitch New York Times Fashion & Style. Normally there are about 8K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of New York Times Fashion & Style advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @nytimesfashion it is approximately 0.29%.
For now New York Times Fashion & Style Instagram account has about 2.8M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Media influencers are unlikely to disclose their pricing publicly. Although the cost of New York Times Fashion & Style influencer marketing could be calculated by Insta.Surf own formula. We expect the price of New York Times Fashion & Style guest post in instagram.com/nytimesfashion to be ~ $1600.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the New York Times Fashion & Style engaged followers number of 960.