Instagram Music influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Music, it may be a good idea to pitch One Direction. Normally there are about 1.2M likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of One Direction advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @onedirection it is approximately 8.01%.
For now One Direction Instagram account has about 17.1M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Music influencers are unlikely to disclose their pricing publicly. Although the cost of One Direction influencer marketing could be calculated by Insta.Surf own formula. We expect the price of One Direction guest post in instagram.com/onedirection to be ~ $200000.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the One Direction engaged followers number of 120000.