Instagram Food influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Food Cooking Travel, it may be a good idea to pitch Pinterest. Normally there are about 5.1K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Pinterest advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @pinterest it is approximately 0.34%.
For now Pinterest Instagram account has about 1.5M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Food influencers are unlikely to disclose their pricing publicly. Although the cost of Pinterest influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Pinterest guest post in instagram.com/pinterest to be ~ $1000.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Pinterest engaged followers number of 600.