Instagram Humanities influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Humanities, it may be a good idea to pitch Real Simple. Normally there are about 2.9K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Real Simple advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @real_simple it is approximately 0.21%.
For now Real Simple Instagram account has about 1.4M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Humanities influencers are unlikely to disclose their pricing publicly. Although the cost of Real Simple influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Real Simple guest post in instagram.com/real_simple to be ~ $400.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Real Simple engaged followers number of 240.