Instagram Media influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Media Racing Music Sports Performing Arts, it may be a good idea to pitch Red Bull. Normally there are about 90K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Red Bull advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @redbull it is approximately 0.72%.
For now Red Bull Instagram account has about 12.5M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Media influencers are unlikely to disclose their pricing publicly. Although the cost of Red Bull influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Red Bull guest post in instagram.com/redbull to be ~ $18000.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Red Bull engaged followers number of 10800.