Instagram Babies influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Babies, it may be a good idea to pitch Skip Hop. Normally there are about 933 likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of Skip Hop advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @skiphop it is approximately 0.19%.
For now Skip Hop Instagram account has about 506K followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Babies influencers are unlikely to disclose their pricing publicly. Although the cost of Skip Hop influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Skip Hop guest post in instagram.com/skiphop to be ~ $187.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Skip Hop engaged followers number of 112.