Instagram Entertainment influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Entertainment, it may be a good idea to pitch Sony Mobile. Normally there are about 9.3K likes below each of posts – only you can decide if it is an acceptable value.
A good estimation of Sony Mobile advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @sonyxperia it is approximately 0.75%.
For now Sony Mobile Instagram account has about 1.2M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Entertainment influencers are unlikely to disclose their pricing publicly. Although the cost of Sony Mobile influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Sony Mobile guest post in instagram.com/sonyxperia to be ~ $1800.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Sony Mobile engaged followers number of 1080.