Instagram LGBT influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: LGBT Entertainment, it may be a good idea to pitch The Advocate. Normally there are about 1.1K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of The Advocate advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @theadvocatemag it is approximately 0.92%.
For now The Advocate Instagram account has about 122.3K followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top LGBT influencers are unlikely to disclose their pricing publicly. Although the cost of The Advocate influencer marketing could be calculated by Insta.Surf own formula. We expect the price of The Advocate guest post in instagram.com/theadvocatemag to be ~ $200.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the The Advocate engaged followers number of 120.