Instagram Photography influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Photography, it may be a good idea to pitch The Economist. Normally there are about 14.4K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of The Economist advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @theeconomist it is approximately 0.31%.
For now The Economist Instagram account has about 4.8M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Photography influencers are unlikely to disclose their pricing publicly. Although the cost of The Economist influencer marketing could be calculated by Insta.Surf own formula. We expect the price of The Economist guest post in instagram.com/theeconomist to be ~ $2800.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the The Economist engaged followers number of 1680.