Instagram Running influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Running, it may be a good idea to pitch USATF. Normally there are about 7.2K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of USATF advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @usatf it is approximately 1.95%.
For now USATF Instagram account has about 374K followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Running influencers are unlikely to disclose their pricing publicly. Although the cost of USATF influencer marketing could be calculated by Insta.Surf own formula. We expect the price of USATF guest post in instagram.com/usatf to be ~ $1400.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the USATF engaged followers number of 840.