Instagram Media influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Media Photography, it may be a good idea to pitch The Washington Post. Normally there are about 20.1K likes below each of posts — only you can decide if it is an acceptable value.
A good estimation of The Washington Post advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @washingtonpost it is approximately 0.64%.
For now The Washington Post Instagram account has about 3.2M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Media influencers are unlikely to disclose their pricing publicly. Although the cost of The Washington Post influencer marketing could be calculated by Insta.Surf own formula. We expect the price of The Washington Post guest post in instagram.com/washingtonpost to be ~ $4000.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the The Washington Post engaged followers number of 2400.