Instagram Media influencer — get in touch and start an influencer marketing campaign!
First of all, if your business deals with Focus topics: Media Wellness and Nature Yoga, it may be a good idea to pitch Yoga Journal. Normally there are about 1.8K likes below each of posts – only you can decide if it is an acceptable value.
A good estimation of Yoga Journal advertisement effectiveness is the engagement rate (ER) which equals to the average likes number divided by the audience volume. For @yogajournal it is approximately 0.19%.
For now Yoga Journal Instagram account has about 1M followers. The number itself makes sense only if compared with other niche bloggers with respect to the Engagement Rate.
Celebrities and top Media influencers are unlikely to disclose their pricing publicly. Although the cost of Yoga Journal influencer marketing could be calculated by Insta.Surf own formula. We expect the price of Yoga Journal guest post in instagram.com/yogajournal to be ~ $200.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the Yoga Journal engaged followers number of 120.